Print: Starting around 1996, Phish's print advertisements for their shows began to get strange:

• Phish Destroys America -- Fall 1998 ads featured a Kung Fu character and proclaimed "Phish Destroys America"..
• Temple of Fire -- Summer 1998 ads announced that "in addition to their other amazing expoits, the band will perform in a temple of fire", possibly referring to the "ambient fourth set" of the Lemonwheel. (Concerts LA by Casenet actually listed Temple of Fire as the opening act for Ventura!)
• Road Show '98 -- Fall 1998 ads (e.g. for the Greek Theatre) read "ROAD SHOW '98 ... They drive FASTER & play HARDER ! ACTION... PHISH.... Their GUTS are as hard as the STEEL in their ENGINES." The ads showed a demolition-derby-type car with a number 72 on the side. <jerrdog@aol.com> 9/20/98

Web: In the fall of 1999, when Phish began releasing MP3s through emusic.com, emusic rented certain keywords and all banner space for deja.com results from rec.music.phish so that those reading rmp through dejanews got a banner for the Halloween 1990 MP3 almost every other page. Thanks to Phillip Zerbo 11/9/99

"It is sometimes expedient to forget who we are." -- Publilius Syrus (c. 42 BC)