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How Hierarchy Functions in a CMC Community
A Case Study
Mark L. Goldberg, Giles C. Hendrix
Northwestern University
3/11/95
Introduction
A community is commonly defined as a group of people who have a common
interest. Such a group usually entails sharing, participation, fellowship, and
conflict. Computer Mediated Communication (CMC) has evolved a new variation of
this human tendency. They can be any size, involve limitless participants, and
are not bound by physical space (Jones). Members come and go at their
convenience. CMC communities can sprout and expand into multiple forms which
usually reside on the fulcrum between anarchy and communism. Everyone is free
to express their opinions, and each person has an equal voice. Complex
hierarchies, power struggles, and social structures quickly explode into a
community that can love and hate its members, its topics of discussion, and
perhaps itself.
Many people call certain newsgroups "home." Howard Rheingold states: "In
many different newsgroups, a crowd of regulars emerges . . . the ongoing
conversations often create communities among the regular newsgroups." He
continues to explain that "the combination of free expression, lack of central
control, many-to-many communication access, and volunteer effort has created a
new kind of social organization" (1993). Nevertheless, community and
computer-mediated communication remains a relatively recent issue. McLaughlin
even reminds us that "`What constitutes virtual community?' remains unexplored
territory" (1995). Jones discusses unique characteristics of CMC communities,
but fails to identify this elusive feeling of belonging (1995).
We will examine these issues of virtual community through a case study of a
newsgroup and its encompassing sites which has a very strong sense of belonging
to many of its members: rec.music.phish, or the Phish.Net. By means of
analyzing the hierarchy that exists on the Phish.Net, we hope to clarify how
the hierarchy effects and is effected by the evolution of a CMC system. We
will also examine some of the controversy that has arisen in this changing
community, finally presenting a theory, the Quantitative versus Qualitative
Newsgroup Equilibrium.
What is the Phish.Net?
Before an analysis of our case study may begin, a basic understanding
of the various aspects that compromise the community is required. The
Phish-Net has grown from a small listserv into a multi-faceted service that
provides multiple means of communication, countless megabytes of up-to-date
files, facilitation for smaller bands, and user support.
The Phish.Net is a forum for discussion, review, and updates concerning the
musical group Phish. More importantly, it is a community of fans who
communicate through the Internet, trade tapes, and meet before and after shows
in net-gatherings. Through donations made by its users, it collectively bought
a community server that provides all of the Phish.Net resources and sites for
smaller bands in the same musical vein. "Netters" travel across the country
and literally share their beds with each other without having previously met
face to face (FtF). They even wear Phish.Net t-shirts to identify themselves
to each other in real life (IRL). The basis of this close-knit community
resides through a common musical interest and computer mediated communication.
The Phish.Net is comprised of many resources, most of which have volunteer
administrators, and are accessible in several forms:
Phish.Net Internet Resources
newsgroup: rec.music.phish (also distributed via listserv as a
digest)
listserv : (tour phish-info-request@phish.net
information):
archive site: www.phish.net
World Wide Web: http://netspace.students.brown.edu:80/phish/
IRC (Internet relay chat): channel #phish
*Not
including conferences on the WELL, AOL, and various other commercial sites
The backbone of this community is the Usenet newsgroup rec.music.phish. With
an estimated readership of 50,000 (Locey), the group receives an average of 200
to 300 posts per day. To accommodate those without access to Usenet, the posts
are also digestified and sent to members via an email listserv
(phish-request@phish.net). These digests are large and are sent frequently
throughout the day. Anyone may post to the newsgroup via Usenet or listserv
(email to phish@phish.net).
The phish-info listserv (not to be confused with phish-request) primarily
sends transcriptions of Phish's hot-line phone messages. This usually contains
tour, taper, and ticket information. During tours, it also provides a set list
from the previous night's performance. Since Phish is known to never play the
same show twice, netters love to know what happens at every show that they
cannot attend. The World Wide Web site conglomerates most of the resources.
In addition, it provides special pages devoted to Gamehendge (a musical land
created by the lead singer complete with characters and its own history),
on-line viewing of graphics, newsletters, Phish.Net stickers, information on
making tapes, hypertext versions of text files, and links to related bands.
The Phish.Net archive site contains an abundance of graphic, sound, and text
files. People had begun to post categories of information that either kept
appearing or were widely in demand. Individually, members of the community
began to collect this data for compilation, and one member set up space on a
computer at his school to host these files. Members of this community put the
time into what has become a very valuable and highly sought resource to Phish
fans around the world. These text files are intrinsic to the utility and
function of the Phish.Net :
A Sample of Phish.Net Archives Text Files
Netter's List active members on the Phish net
FAQ File frequently asked questions (256K)
Lyrics Database a collection of all Phish original lyrics
Stories File posted to the net & taken from liner notes
Interviews File transcripts of interviews with the band
The Helping a collection of set lists, song titles, the discography, & play
Phriendly Book statistics
Chords File collection of net posts containing song chords
Tour Dates File current *verified* tour dates & phone numbers for venues
Netiquette File basic pointers about how people should conduct themselves on the net
Venue File information on many of the venues played by Phish, including
information on hotels, gatherings, and directions
The archives also contain all of the past digests from rec.music.phish, and
thus a record of all newsgroup postings since August 8, 1991. The FAQ even has
a help file, not to mention notices to new users about abbreviations for song
titles, and advice for when to post and what to ignore. Each of these files
has its own voluntary administrator who accepts corrections, updates, and
maintains the file for the community. This division of labor allows for a
large and reliable archive site that benefits everyone. Lee Silverman also
plans to implement a WAIS server on the site. This will allow users to search
information, turning the site into a fully functioning database. The site is
accessible via email, gopher, or ftp.
Some netters meet before shows, breaking the barrier between CMC and FtF
contact. A quote from the FAQ prods users to initiate net-gatherings: "Should
you?? Why, yes, of course! If there's not someone to be a bit aggressive and
say 'hey! wear your net shirts to ___ between __ and ___ before the ___ show,'
we'll all remain faceless names with only ASCII to bond by."
The band members are not on the Phish.Net, although occasional posts of
imitators is all too common. The Phish.Net is separate from the band and its
recording label, Elektra. It is run and maintained by volunteers. The one
exception to this rule is Shelly Culbertson, an employee of Dionysian
Productions, the band's management agency. In addition to assisting in the
maintenance of the archive site, she is a frequent poster to rec.music.phish.
She is the one official link to the band who regularly posts information and
answers questions. Shelly also fulfills the key position of rumor killing.
Her position is optimal to the Phish.Net since she provides information but
does not have any final control over what is said or done. That is left up to
the fans.
Does the Phish.Net have an effect on the band and its music? Direct first
level effects are doubtful. However, the coordination and distribution of
information and tapes through the Phish.Net has unquestionably increased the
popularity of the band. Trey Anastastio, the band's guitarist, commented on a
second level effect of the Phish.Net phenomenon in the St. Louis Post-Dispatch:
The Phishnet has really changed the face of the band, because anytime anything
happens that's out of the ordinary -- which is practically every Phish concert
-- everybody on the network knows about it the next night. We recently
premiered six songs -- songs that didn't make our new album -- in the first gig
of this tour. A bunch of people taped the show. That night, people put the
descriptions of those new songs on the Phishnet -- and [information on] how you
could get a copy of the tape. So within days, you've got tapes of these new
songs all over the country, which is exactly what we'd want. That way, when we
go out on this national tour, people are going to have heard of the new songs,
and even heard tapes of the new songs, before we get to the different towns.
(1992)
Earlier this year, the Phish.Net was even asked to make suggestions for
Phish's next live album. The following post was made by Shelly:
But, more importantly, he'd [Trey Anastastio, the guitarist of Phish] like to
ask the net to do him a favor. He's been spending a lot of time lately
listening to tapes that I made for him of the boards from the shows . . . He
wanted me to let you know that he is not accustomed to listening to Phish tapes
(he usually just listens to Phish live ;-) ), and, though the band certainly
has some specific ideas about what they'd like to put on the live album, he
would be very interested in some input from folks who *do* spend time listening
to Phish tapes (that's you). So, the favor is this: if you have the time to
do it, please consider constructing the Phish double live CD that you would
like to hear. You can either mail it to me or post it to the net.
The former example is only possible through a CMC system. It allows fans to
quickly get the information they want. The Phish.Net also provides a medium
for Phish fans to meet and coordinate tape trading through tape trees, thus
distributing shows throughout the country. In addition, the social aspects of
Phish fans enjoying each other's company also reinforces the Phish.Net. The
IRC real time chat channel even allows users to "hang out" with each other.
The Phish.Net is obviously more than just a forum for discussion, review, and
updates concerning the musical group Phish. It is a community that works hard
to maintain itself and has grown to become an integral part of the Phish
experience, as the latter example illustrates, because of the very medium that
it resides upon: computer mediated communication.
Phish.Net Hierarchy
"Phish IS a band, and does NOT belong to anyone indeed...BUT, all fans are by
no means whatsoever necessarily EQUAL!!! Don't make the mistake of thinking
they are...it can often aggravate you and make you flame unnecessarily...
anyways...this is a community, and as in all communities, there is a hierarchy.
Don't think for a minute there isn't. There is one, and it should be observed
and RESPECTED!!!"
-- Phish.Net poster
As in any community, our case study has, over time, developed a genuine sense
of hierarchy. This Phish.Net hierarchy has developed from several different
perspectives, and what has resulted is a continually changing sense of
netiquette. What is proper to post? What is an unacceptable action? How has
Phish.Net become self-policing? What does one gain by having the respect of
the community? What does one relinquish by losing that respect? The
hierarchy, though sometimes loathed, and even downplayed, does undeniably
exist.
Spears and Lea extend their SIDE model, which examines interpersonal effects in
relation to a group or situation, by discussing status issues in CMC (1994).
They reinforce a converse of the previously accepted equalization effect. This
also coincides with a study by Weisband, Schneider, and Conolly (1992) that
found that CMC augments hierarchies. Spears and Lea conclude:
To the extent that interpersonal cues are reduced, we argue that the social
cues that remain, typically those cues to role, status, and category membership
that are often implied in the social context, can become more important and
influential rather than less so. (1994)
Our case study reflects these findings. If a group of Phish fans meet FtF,
those who have less knowledge about the band will not necessarily be excluded
from any interaction. However, on the Phish.Net, if someone with less
knowledge speaks up they will be judged and told to read the FAQ and other
files. No one tells another person FtF that they cannot waste their time
talking to someone with so little knowledge. How often does one hear "Go do
some more research, then maybe we can hang out."
To examine these issues, it is important to first define the roles people
undertake and how they relate to each other to develop this classification.
Ronald Rice identifies several traits important to group leaders in CMC (1984).
Each of the members in the top half of our Phish.Net hierarchy fulfill these
traits as leaders. They facilitate new members by offering files that explain
the norms of the group, they provide administrative and system-use comments on
rec.music.phish, and keep indexes to comments and files on the site.
We begin our analysis of the hierarchy with these leaders. At the top are the
Phish.Net administrators. Members of this community will swear up and down
that the Phish.Net is for everyone, and no one has any more say than anyone
else. To a degree this is true. Anyone has the ability to post to the net;
however, there is a certain degree of authority given to administrators of the
digestifier, as well as the maintainer of the archive site. Shelly Culbertson
and Sean Kennedy administrate the Phish.Net digestifier. For those without
access to Usenet News, one must subscribe to receive the digest. Though the
digest is automated, these administrators have the power to remove someone from
the list, though this seldom happens. Shelly has warned the community that
repeated "reposting of the digest," which means responding to a digest by
sending it back to itself, thus causing confusion and taking up bandwidth, is
grounds for suspension from the list.
Shelly is also the Phish.Net's connection to the band. If Shelly posts some
information, though on rare occasions she has been incorrect, it is nonetheless
taken as fact. Shelly posts any "official" news, and also has been known to
jump into a thread regarding factual information and end it with a definitive
answer. Sometimes even the opinions offered by Shelly can be taken as fact.
Recently when Shelly publicly flamed a poster for his poor netiquette, the
netter responded as though he had been judged guilty by the high court:
I hope my eyes are deceiving me here...I can't believe I was flamed by Shelly!
I have had netters email me and come to my support...but Shelly slams me down.
Please, Shelly, tell me my eyes are deceiving me here. Tell me that someone
has seized control of your account and posted this, or messed with the
reply-line in the header...If not, I am going into lurker.status for quite a
while. Sorry for my big ole waste of bandwidth since apparently I am in the
wrong until I hear otherwise.
Shelly did not ask for this level of respect, and will still call herself "just
another netter," which in a way she is. Before she was hired by Phish's
management company, Shelly was a respected netter who helped get the net off
the ground during its infancy. Shelly's history of leadership corresponds with
Rice's theory of loquacity:
Rather than low status, late entrance into the information system may restrict
access to these resources. How early one enters a communication system may be
the major constraint to individual advancement or even survival as an accepted
group member. Consider that leaders may be chosen on the basis of early
loquacity.
Other early founders of the Phish.Net are also respected leaders. When the
Phish.Net became a digest instead of a listserv, there was a desire to document
the activities of the young community by saving each digest. What also
developed over the period of its existence were a number of files which many
felt should be archived for use by members at large. Lee Silverman maintains
this server which not only hosts these different files and a whole list of
other Phish related artifacts, but also serves as host to the communities built
by fans of other bands which are similar in style to the music of Phish.
Though Lee is no longer a frequent poster to the net, there is no doubt that he
maintains a position of respect for his work in maintaining
www.phish.net.
Those who maintain various files for the archive site often have that position
because he or she was the one to take on the responsibility when the net first
began. This once again falls in line with Rice's theory of early loquacity.
In other instances, the file maintenance has been passed on by this person to
another member of the community who has already established a level of respect.
Finally, as the need arises, different files or projects are created by any
ambitious member of the community. However, with rare exception, these tasks
are taken on by one whom the community deems as a reliable, contributing, and
active member of the Phish.Net. In any case, these members of the community
command a level of respect as having put in a significant contribution to the
development of this community.
File administrators support the handling of complex documents and permit
individual tailoring of the system by those who wish contribute. This is one
of the conditions that Ronald Rice cites from previous studies that are
important to experienced users and the overall longevity of a successful CMC
system. The other factors include long-term communication, which the Phish.Net
provides by maintaining lists of regular users complete with email and snail
mail addresses, each searchable by location. The Phish.Net allows active user
control of the system by welcoming uploads and distribution of files to the
archives. The Phish.Net also encourages everyone to make suggestions and take
initiative; and as the archivist Lee Silverman points out, "the more people add
to the community, the more we feel like a community."
At a similar level to file administrators in the hierarchy are the "oldbies"
and the frequent posters. The oldbies have been around the net for a while,
often over a year, but in many cases for much longer. These members of the
community are respected as knowledgeable not only of the band, but also of the
accepted norms of the Phish.Net. Oldbies are more often referred to as those
who exercise vocal muscle in not only many of the threads, but also in what is
acceptable netiquette. In some cases, these posters are ruthless in attempting
to maintain the standards acceptable to this community, yet they seldom
universally agree on what exactly those are. In many cases these oldbies are
some of the most frequent posters, and in others, they are lurkers who peep in
on occasion to express some of their wisdom. This does not necessarily mean
that all of these members of the community are well respected, in fact, many
netters at large accuse these folks of attempting to extend too much control of
content on the Phish.Net, and are in turn flamed by netters from various levels
of the hierarchy.
Frequent posters, who are not necessarily oldbies, also have quite a bit of
input in the discussion, often being the most vocal against the establishment
on the net. Ironically, as soon as an alias in the community begins to gain a
familiarity, he or she becomes a member of the same category that the netter
was criticizing in the first place. Members thus assume that if one is
articulating the issues well, or contributing knowledgeably to a thread on a
consistent basis, one must be well versed on the protocol of the Phish.Net; or
at least one may have been around long enough to figure it out. Whether
admired or despised, the oldbies and frequent posters all have established
themselves high on the hierarchy due, if for nothing else, to their dedication
to the community in the form of frequent participation. As one netter put
it:
As far as old fans go: DownerMan, Drew, EvilShawn, Mr. Ubiquitous all belong on
the net. They are an important reality-check to many quasi-ignorant net
denizens...2^3, Xa and others are also important because they fulfill the space
between cynic and idiot by understanding both and offering valuable,
intellectual comments....
Ironically, as easily one becomes an oldbie, these posters can quickly fade
from the hierarchy by lack of participation. Even many of those who helped
build the Phish.Net from its beginning stages would hardly be recognized since
they have not posted in quite some time. But in some respects, their
contribution lives on for those who knew this person when he or she was a more
active part of the community.
Tapers are for the most part deemed in high regard by all members of the
community. These are the members that go to the concerts, tape the shows, and
spread the music to the community. They will often administer tape trees,
which are an exponential way of exchanging the music so a greater number of
people have access with the least amount of effort, or may provide a "seed" for
a tree. They may offer trades, or answer "grovels" for certain shows that
people want. However, where they stand in terms of the participation hierarchy
is a little more ambiguous than the other groups. They may be "lurkers,"
contributing to discussion rarely, or they may be active posters. They often
post with authority on the shows they have taped or been to, which is usually
quite many.
Similarly ambiguous are the tape traders. Often, those who are the most
frequent posters are assumed to have the best tape collection, but this is not
necessarily the case. In fact, one may find that some of the best collections
are held by the lurkers or even sometimes "newbies." There are sub-groups of
tapers, including everything from digital versus analog to what type of tapes
one uses. In any case, the quality of your tape collection, as well as your
reputation as a good or bad trader, significantly contributes to your standing
in the community's hierarchy.
Lurkers make up one of the largest groups of the Phish.Net community. They
contribute significantly by reading almost everything, yet reserving their
posts for special occasions. There are likely thousands of these members whose
interest in the community is no less than the frequent posters, they just
choose to keep their opinions to themselves. They may still be active
contributors to tape trees, or administrate files, or even be new to the
community. In fact, it is not unusual to lurk in the community for quite some
time before posting your first message. This method of becoming active is seen
highly, as it demonstrates a respect for the norms of the community. This way,
one may completely avoid the often harsh label of being known as a "newbie,"
for one only becomes a newbie when they participate without learning what is
the acceptable protocol of the community. Lurkers may be on the opposite end
as well. Often some of the old timers will become lurkers, popping into a
discussion on a rare occasion. One oldbie professes:
If only it were that simple ... oh, if only you KNEW! You see, I have no
intention picking up where I left off a year ago. Rather, I intend to pick up
where EVERYONE ELSE left off three years ago, back when I got, like, 10-20
Phish messages a day. I am moderating in the style inspired by today's capitol
hill ... censorship without understanding. I have no illusions that I'll be
reading 200-300 messages a day ... I'll just pick and choose by whoever has the
snazziest subject lines.
As is evident by this example, sometimes the members of the community are
driven to lurkdom after becoming either disillusioned by changes in the
community, overwhelmed by the traffic, or even bored with participation.
Sometimes this frustration will even lead to a complete separation from the
community all together, as in the case with this former member:
Many "old timers" have left. It is truly pathetic that people cannot learn to
grow within the Internet, and that many are just too plain lazy and/or clueless
to take the time to READ THE FAQ and to LEARN THE INTERNET before posting.
One final category of lurker could be referred to as Phish.Net groupie. These
are the members of the community that treat it more like a vacation home.
These lurkers are not regular contributors to the Phish.Net, because they read
it on a sporadic basis, or on an information basis only. These members of the
community do not follow the discussions nor the debates, but sometimes check in
for short spurts of time. These netters may only receive the phish-info list,
a digest that posts only official information such as tour dates or set lists.
It is moderated, and filters out all discussion.
Finally, there are newbies. Traditionally, newbies are simply new to the net,
and/or new to the community. Lately, the term has become quite derogatory,
identifying those ignorant of netiquette, and those who display irreverence for
the social norms of the community. Sometimes, the term is generalized for
whole domains or categories of participants. To be accused of being a typical
AoL'er (America On-Line) has become almost as much of an insult since a flood
of newbies hit the newsgroups all at once when the commercial service gained
access to Usenet News. The term newbie may still refer to those who are also
new to Phish in general. It is considered okay to be a newbie, as long as you
do not violate the acceptable protocol of posting. As one netter distinguishes
the difference:
There are basically two kinds of newbies...the genuine and the trend-followers.
The genuine kind is like a larva...it is someone who truly does love Phish and
their music. They take the time necessary to study the FAQ, gather other facts
and opinions and pay attention with their mouths shut until they can
intelligently contribute to any given Phish related topic...these people are
vital to our community (and were once a lot like us long-time fans) and should
be encouraged to get deeper into the band with newbie offers and thoughtful
responses to their questions...this way they can mature into responsible,
caring fans. The second kind...are worthless...and there are tons of them out
there. These are the people that we are talking about when we say newbies
suck...because these people do. They whine when nobody is nice to them, and
how this is a community etc....BUT flame with insults and threats of personal
violence at the first chance possible. These people SHOULD be outcasted and
ignored because they are basically selfish, uncaring hypocritical bastards.
Newbies are the lowest on the hierarchy of the Phish.Net community. They are
looked down upon for violating the norms, yet at the same time looked at with
pity, and often helped out by those of higher status. It is not a bad thing to
be a newbie, but any member of the community would gladly relinquish this title
and move up in the hierarchy.
The Hierarchy's Role in the Development of the Community
Now that the framework of the hierarchy has been laid out, it is
important to discuss how this hierarchy plays a role in the development of this
community. The reason that this classification has developed is simple. Those
who have been around for a while have contributed to the growth of the
community. Each of the issues which have become netiquette, or norms, for the
Phish.Net arose when the community agreed that certain things are unacceptable.
For example, if a question seems to continually pop up, or if an observation
gets discussed again and again, these items will be added to the Frequently
Asked Questions (FAQ) file. It has been deemed the responsibility of those who
join the community to catch up to these norms by reading the FAQ before ever
posting. As a result, a division develops in the community between those who
are current in these norms, and those who are not.
For example, a particular thread of distaste is to post asking what the lyrics
are to a particular song, You Enjoy Myself. To a new member of the
community, whether the person has been a Phish fan for a long time or not,
these words may be unintelligible. However, to those members of the community
who have heard this question asked literally hundreds of times, it is the most
basic question that can be addressed. In fact, not only will the person who
posts to this thread get flamed, but also, the thread will continue with
responses ranging from hostility, to "Don't start this thread again," to
completely making a joke of the question and giving mocking answers. This
thread is so common, yet so loathed, that it even has its own acronym, WATSIYEM
(What are they saying in You Enjoy Myself?). Those who are in on the "joke"
are higher in the hierarchy, where as anyone who posts the thread will without
a doubt be dubbed a newbie. This example is an extreme, but there are other
topics of conversation which are less cut and dry. Often in these cases, the
questionable post will be followed up by an explanation as to why this is not
unacceptable netiquette. Sometimes these issues do not involve threads at all,
but just a violation of what is considered proper posting netiquette. For
example, it is extremely frowned upon to post subscribe and unsubscribe
messages to the net, as is posting someone's tape list . This action received
the following response:
Don't post your entire list on the net. It is an extreme waste. Post a note
asking for people who want to trade. Then you can respond by sending them your
list. Sorry to bitch but the bw is very valuable....
In another example, this poster explains how he feels about how people post:
I have noticed that quite a lot of our friends on AOL have developed the rather
irritating habit of posting five consecutive one-line posts to the net, rather
than one longer one. It's okay, kids, a post can cover more than one subject.
There's no need to post separately to grovel for a tape, and comment on another
post.... Also, please don't respond to tape offers by posting to the net! Use
private email. It's annoying to read a post saying "hey dude, I hope I made
it into your tape offer" and nothing else.
It is not difficult to move up in status. There are several ways this can be
done, the most obvious is to engage in intelligent conversation, contributing
to threads that the net deems as valuable. Ironically, another way to move up
in the hierarchy is not by participating in discussion, but rather flaming
those who are deemed clueless. Certain members of the community base much of
their contribution on these grounds. These members of the society take on the
role of policing the net to maintain its standards. One has decided to
personally email all violators of the norm explaining why what they did is
wrong, and how they should do it right. Two other members have taken a more
sarcastic approach to getting their point across by literally emailing
Phish.Net citations to those violators. A typical scenario follows involving
the previous mentioned WATSIYEM thread:
Does anyone know the lyrics at the end of "You Enjoy Myself"? After listening
to it thousands of times, we've come up with "wash your face and drive me to
Valencia" and many others too crazy to mention...please help!!! Thanks!
The request seems innocent enough, yet one of the netiquette controllers in the
hierarchy responds, "I would just like the net to know that this guy is getting
a .citation." What might this citation look like? It is quite intricate and
oddly enough is similar in structure to a parking ticket. It covers many of
the netiquette faux paus, which come up fairly often. This poster was probably
sent one that looks like this:
rec.music.phish.citation.with.mods
[ ] Acting as if you own this newsgroup
[ ] ...unless you are Shelly
[ ] ...even if you are Shelly
[ ] Being a complete and utter Bonehead
[ ] Having an account on
[ ] AOL
[ ] Compu$erve
[ ] Delphi
[ ] Prodigy
[ ] Groveling for tapes
[ ] ...immediately after the show
[ ] ...before the show even happens
[ ] Posting inaccurate setlists
[ ] ...that confuse "Slave" with "Simple"
[ ] ...that confuse "Simple" with "Sample"
[ ] ...that confuse "Slave" with "Sample"
[ ] ...that contain the anachronistic acronym "SOAM" with no further
explanation
[ ] ...that contain the amusing but very wrong "Hell is Coming"
[ ] Comparing Phish with the Grateful Dead
[ ] ...and saying the Dead is better
[ ] ...and saying Phish is better
[ ] Using "ph" in place of "f"
[ ] ...more than once
[ ] ...more than once per line
[X] Failing to have in your possession:
[X] A clue
[ ] ...about Phish at all
[ ] ...about music in general
[ ] ...about anything
[ ] A life
[ ] A logical argument
[ ] A coherent statement
[X] Posting to a WATSIYEM thread
[ ] ...more than once
[X] ...and starting the thread
[ ] ...and answering the question by:
[ ] Repeating, in deep sincerity and helpfulness, the story about
the cab driver in Italy
[ ] Saying, "Tickle my anus, it drives me to a frenzy"
[ ] Asking what WATSIYEM means (WATSWTSWATSIYEM)
[ ] Asking what album to find a certain song on
[ ] ...if that song is "Rift"
[ ] ...if that song is "NICU"
[ ] ...if that song is "Sample"
[ ] ...if that song is "Simple"
[ ] Asking what song mentions a pig with a funny name
[ ] ...and asking what album it's on
[ ] ...and asking if the Beatles wrote it
[ ] Complaining about too many 45 minute long renditions of "David Bowie"
[ ] Complaining about too few 4 minute long renditions of "Sparkle"
[ ] Discussing Fishman's penis
[ ] ...and the smiley face that may or may not have been on it
[ ] ... and insisting that you have, in fact, seen the smiley
face personally.
[ ] Asking when Phish will be playing in Europe
[ ] ...and how much the airfare is
[ ] ...and grumbling that you are stuck there so you deserve to see a
show in your new hometown
[ ] Asking for Phish tour plans
[ ] ...and your post immediately followed one from Shelly which
explained just that
[ ] ...even though you've heard that "Shelly isn't always right"
[ ] ...and immediately asking if anyone in Colorado has crashspace
[ ] You quoted the entire article you were following up to
[ ] ...and failed to say anything yourself
[ ] ...so you could insult the person who wrote it
[ ] ...and said, in effect, "Me too!"
[ ] ...and wrote something completely off-topic
[ ] You reposted an entire digest
[ ] You sent a "subscribe" message to the entire net
[ ] You sent an "unsubscribe" message to the entire net
[ ] We've heard it all before
[ ] ...but last time it was funny
As harsh as this treatment is, this does not mean that all members of the
community treat newbies in this respect. In the positive connotation of the
word, many people of higher net esteem are more than happy to help out new
members of the community as long as they follow the proper channels. One
person addresses the newbies at large regarding this issue:
Newbies: most of us have been newbies before. So we all know what you are
going through. But wait for newbie offers or other offers for tapes. No need
to grovel. If someone has enough time to spin tapes for people they will tell
the net.
One of the other ways to build up your reputation and status in the hierarchy
is to build up a tape collection so you have something to offer to others.
There is the Adopt-a-Phreak program that matches newbies up with old timers who
are willing to take a newbie under his or her wing and help the new member of
the community start a tape collection. Others will post offering newbie deals
for members of the community with fewer than 'x' number of tapes. In a way,
the quality of your tape collection acts much like a currency in this
community. If you have something that people desire, you are thus in control
of the interaction with that person, raising your status in the hierarchy.
The more people with whom you successfully trade, the higher your status.
Often people will post thanking the person who offered to make tapes for the
recipient, and one will gain a reputation as a "good trader." How does this
affect one's status? Once one has gained this reputation, one will be quickly
offered a return favor should she be seeking a specific trade.
Once one has reached a favorable and notable position in the hierarchy, this
works that person's benefit. There seems to be a relationship that develops
among those who are notable traders and posters, or just respected oldbies.
They refer to each other in their posts, often backing each other up when
controversy arises. The old timers also tend to help each other when one asks
a question or starts a specific thread. Often they have met each other in real
life, or have traded and recall whether or not it was a positive experience.
It is not uncommon for people to select articles to read based solely on who
has authored the post. One poster states:
I used to read every post, but now I just scan the subjects and end up reading
only 2 or 3 posts per digest. Of course I always skip the juveniles...while
searching for grabinski, dirksen or uncle sig.
On the other hand, one "Bad Trader Alert" post can scar your image quite
seriously.
Problems in a Growing Community
Recently, many oldbies have expressed their disapproval of how people in
general are treated on the net by certain high profile posters. An ongoing
debate has raged regarding the future of the Phish.Net, as more newbies join
the community, and more old timers get disillusioned. One factor is the
growing popularity of the band, coupled with the growing popularity of the
Internet. Another factor is the sense that the type of people that make up the
community is changing. As one member of the community puts it:
The Phish community will also continue to evolve and grow. There will be more
and more newbies, and many will be ignorant of the band's history, and many
will love the new material more than the old. Some of the older Phish
followers will drop from the scene: some because they no longer enjoy it, some
because their lives take them in other directions. Some people will complain
that some aren't dedicated enough, or aren't as dedicated as they used to be.
Some will drop out for a while, then reappear.
As in real life communities, the size and growth of the Phish.Net has caused
major strife among the members. People become more sensitive to the nature of
what is a legitimate thread to post, and what is frivolous waste of bandwidth.
Some feel that the influx of newbies has raised the traffic of the Phish.Net
while not adding to the quality of the discussion. One old timer expresses
this quite tellingly:
Well, I am getting really upset. In fact, I am starting to hate the Phish.Net,
and that bothers me. Ever since I have started, there have been people who
jump in without a clue, people who repost digests, people who post their
whole...tapelists, people who ask WATSIYEM, people who post "subscribe" and
"unsubscribe" and other rather careless things.
While some members of the community have tried to deal with this by either
flaming or friendly advice, others deem the effort beyond reach, and either
tone down their involvement in the community or even leave altogether. One
disillusioned oldbie states why:
People *want* to contribute to something worth talking about, but they get
frustrated when they have to page through 30 or 40 articles for every one with
substance. Then you become trained to page through everything and end up
missing some of the good stuff. It's easier to not read at all. BUT since
some of us have made many friends here on the net, they want to remain, but
they just aren't willing to wade through the mountain of garbage to get to the
gold.
Still other high status members feel that the flaming and net policing only
contribute to the noise and lack of content, and this has exploded at times
into a debate over which is the right approach to deal with the evolving
community. What largely goes unrealized however, is that these debates are
intrinsically self-defeating. By arguing this over the net, both sides are
simply contributing to that which they wish to eliminate. Here's an example:
What I have never seen until lately is a deliberate abuse of the net. People
such as Drew the Penis and Patrick who post repeatedly about non-phish related
stuff, posts which are un-original, unfunny, and generally a waste of time. I
attempted to explain to them that I felt that the Phish Net was a great
resource and that their misuse of it was inappropriate. I did this privately,
through email. They continue to post boring pathetic messages, but with an
added insult to me.
Some contributors realize this problem, but it often goes unnoticed as the
debate rages on. One person eloquently states:
The net has become an ugly place that is being abused. Granted I could've
contributed to it in a small way, but when you feel inclined to post about all
the crap you see because it pisses you off you only end up adding to the
garbage.
Another adds an important point, yet still feeds the fire:
I'm sure there are a lot of lurkers who are highly knowledgeable of the band,
but don't want to waste the time to contribute the substance because of their
lack of net knowledge and the abundance of elitist net policeman. It's time to
cut out all the elitist bullshit, you (know who you are) don't own the net and
no one asked you to be a "post editor." Yes we all catch the mistakes people
make and you can even laugh to yourself about it, but its no reason to make
someone publicly look like a fool for them.
What is evident is that people are concerned as to the future of Phish.Net as a
cohesive community. What is happening could be called the Quantitative versus
Qualitative Newsgroup Equilibrium. One member of the community noted that,
"since roughly last spring the traffic on rec.music.phish has leveled off at
the 200-300 post per day level." If this is the case, why would there be so
much strife as of late? Rice addresses this issue by discussing limits:
Consider also that given that we have limits on how many people or items we can
process, and that time on a CMC system may be longer for a given task than in
face-to-face mode, and given that use of the system takes away from other work
and social activities, there is an upper limit to how much system communication
we can actually commit or afford. So members of groups that operate in
electronic space are caught between upper limits on their processing limits and
lower limits on the amount of information with which they can survive.
Those who cannot read all the posts on the Phish.Net because of the newsgroup's
high volume may miss key information. They may then post a question and look
uninformed to those who do read everything, thus becoming looked down upon by
those who are high in the hierarchy.
Theoretically, the posts that people traditionally find irritating go largely
unnoticed as long as the level of traffic remains reasonable. As the traffic
on a newsgroup increases, many valuable contributors to the community can no
longer keep up, thus contributing less and less in terms of what may be deemed
as "substance." So while the content level continues to increase, the
substance level grows at a slower rate, until the point in which it becomes
stagnant. The reason it becomes stagnant may be due to the fact that as the
community grows, so does the number of oldbies who stop reading or posting to
the newsgroup due to being disillusioned by the content or size of the changing
community. Thus if the old timers are disgusted and leave at a rate relative
to that of new members joining, the community becomes too young to effectively
maintain a composure of acceptable netiquette. This rate reaches equilibrium
when the size of the community becomes so large that new members have no
interest in trying to keep up with a community to which they feel little
attachment. The turnover rate of members of the society remains constant, and
thus fewer people stick around to maintain the standards which have been
established, resulting in lost substance.
This situation may be the opposite of those experienced upon the start of the
community, when most people know each other, and are so in tune with the
standards, that a newbie might lurk for several months before feeling
comfortable enough to contribute to a thread that seems like a conversation
between friends. These situations reflect the slow transition from a
Qualitative Model community, to a Quantitative Model community that the
Phish.Net may have traveled, completing the switch upon reaching the traffic
equilibrium.
Some members of the community have offered solutions. Several have suggested
splitting the net. Some feel a separate net for "grovels" would ease the
traffic, others have suggested splitting Phish.Net by social status, one group
being for newbies. Another thought that perhaps someone could moderate a
slimmed down version of the Phish.Net:
Why can't we have 2 different versions of phish.net? Version 1 would be
exactly what we have now, uncensored, business as usual. However,
Version 2 could be phish.net.lite. Someone would volunteer to read each
digest, remove all the noise, and then re-distribute condensed versions. If
he/she just removed the subscribes, tape list posts, digest reposts, and
blatant NPC [no Phish content] posts, there would only be a few digests a
day.
These solutions, however, are inherently problematic. The issue as to what is
legitimate content for each would only increase. Who is to say who is a
newbie, and who is not?
Some netters have come to terms with the changing community that is Phish.Net,
and suggested finding an answer within what already exists. One calls for a
rededication to what Phish.Net and the community is all about:
It takes all kinds to form a vibrant community, and Phish certainly seems to
draw a diverse group. They will continue to do so. The net will continue to
be a terrific meeting place. People will talk about Phish, but they will also
talk about other things. Many people are thrilled to find so many kindred
spirits, and they bond on many levels-- the music being only one. I don't
think there's anything wrong with that. I've exchanged info on writers, poets,
politics, other musicians, and many other things. I've also formed some
personal relationships. We talk about Phish, but we talk about everything
else, too. Most of that takes place off the newsgroup, but I see nothing wrong
with people occasionally discussing their various diverse interests. There are
a lot of interesting people here, and they have a lot of interesting things to
discuss. Sometimes they will be interesting, and sometimes they will waste
bandwidth, and sometimes different people will react to different posts in
different ways.
Another member of the community uses one of the debates to challenge everyone
to respect each other's views:
I think Rosemary and Patrick represent two different approaches, both of which
I, personally, welcome and enjoy. I don't always agree with either of them--
and occasionally find myself in sharp disagreement with one or the other's
approach-- but that's a matter of my personal tastes. Everyone has them. I
can't help but think that the band members themselves occasionally allow their
internal tensions to boil. It's very human to do so. I do hope that everyone
can respect everyone else, and realize that we all carry our own individual
backgrounds and biases, but are united in our love for a band, its music, and
the scene that has spontaneously arisen around that music.
It is apparent that while Phish.Net continues to change, it is necessary for
the members of the community to adjust to the new norms instead of fighting the
transformation. This is not to say that hierarchies have no place in the
communities, but members of the social elite need to realize that the norms
which positioned their status initially may just as easily relinquish their
rank. There have been hints to this effect by the backlash against the net
policing, which may indicate that either influence is waning, or perhaps a
newer hierarchy is stepping up with a different set of standards.
Conclusion
There are a lot of people who read the phish-net simply as entertainment, some
who read and post to get information about the band, and many who simply read
because they *like* to read the net. This last group of people are part of an
ever-growing group who see the phish-net as something of a place for friends
with a common interest (phish) to gather and "hang out", talk about Phish or
whatever, and just enjoy the company of other phish-heads. It's because of
this group of people (of which I feel like I'm a part) that the phish-net
"feels" like a community. As many of you know and have experienced before,
people in a community tend to feel more attached to that community when we can
make some kind of contribution to the community; when we can spend our time and
effort to create something special and then to give it away to our friends.
That's why many people like to spend their spare time doing projects for the
phish-net. It gives us a sense of belonging to the community, and it makes us
feel good about ourselves.
We have examined the issues in a virtual community through a case study of the
Phish.Net. As the above quote from Lee Silverman concludes, the community has
a very strong sense of belonging to many of its members. We argue that such
feelings are fostered by the hierarchy. Lea and Spears argue that such a
hierarchy in accentuated in CMC. There is no doubt that this is reflected in
the Phish.Net. Hierarchies are perhaps the key effect upon the successful
evolution of a CMC system. Rice's factors for longevity of a CMC system are
each fulfilled, and the system shows no signs of slowing down. In fact,
because of the exploding popularity of both the Internet and Phish, the
Phish.Net is having growing pains. That is expected of any system, and our
Quantitative versus Qualitative Newsgroup Equilibrium theory attempts to
explain how this effects its content. Nevertheless, this is only one newsgroup
of thousands, and further analysis of other CMC system hierarchies, especially
newsgroups, may provide increased insights about CMC communities.
Citations
Barlow, J. P. (1994). Is There a There in Cyberspace? A special to Utne
Reader, No. 68.
Goddard, E. (1994). The New Phish.Net FAQ File. Available FTP: Hostname:
phish.archive.net Directory: pub/phish/faq/faqascii.txt
Jones, S. G.. (1995). Understanding Community in the Information Age. In S.
G. Jones (Ed.), Cybersociety: Computer-Mediated Communication and
Community (pp. 10-35). Thousand Oaks, CA: Sage.
Locey, B. (1994). Reputation on the Road Makes Phish a Big Catch; Touring the
Country in Relative Obscurity Until Recently, The Vermont Quartet is Gaining
Fame. Los Angeles Times ( May 12, part J, p. 27). Available FTP:
Hostname: phish.archive.net Directory: pub/phish/text/interviews
McLaughlin, M. L. & Osborne, K. K. & Smith, C. B. (1995). Standards of
Conduct on Usenet. In S. G. Jones (Ed.), Cybersociety: Computer-Mediated
Communication and Community (pp. 90-111). Thousand Oaks, CA: Sage.
Rheingold, H. (1993). Grassroots Groupminds. The Virtual Community:
Homesteading on the Electronic Frontier (pp. 118-131). Reading, MA:
Addison-Wesley.
Rice, R. (1984). The New Media. (pp. 129-154) London: Sage
Publications.
Silverman, L. (1994). About the Phish-Archives. Available FTP: Hostname:
phish.archive.net Directory: pub/phish/text/archivist
Silverman, L. (1994). Archive Plans. Available FTP: Hostname:
phish.archive.net Directory: pub/phish/text/arhive_plans
Spears, R. & Lea, M. (1994). Panacea or Panopticon? The Hidden Power in
Computer-Mediated Communication. Communication Research, Vol 21, No.
4.
Phish.Net Quotations selected over two month period (1/20/95-3/10/95) from
posts by:
atcst7+@pitt.edu
cdeluci@hubcap.clemson.edu
ermadmix@mercury.cis.yale.edu
ethein@unix.amherst.edu
giorgic@phibro.com
granne@acpub.duke.edu
human@ix.netcom.com
lanew@student.umass.edu
POTTER77@snymorva.cs.snymor.edu
randy.ward@saclive.com
shell@phish.net
softdesk!suez!jtr@uunet.uu.ne
speno@clam.rutgers.edu
tmbg@eden.rutgers.edu
"...expressing surprise, and inducing it, is the band's modus operandi. This has earned them a devoted and constant audience. Groupies. Devotion here isn't defined by knowing all the minutiae, seeing all the shows, or collecting all the recordings. it's more about how Phish can do no wrong. ... Really, the worst thin Phish could do to the fans would be to stop making music together. And last October [2000], at the peak of their popularity, that's what they did."
-- Jonathan Keifer, "The Moment Ends?", Gadfly Online, 6/02
This page last updated January 24, 2007. All contents © 1992-2007 Ellis Godard. All rights reserved.